First of all this is a “powerful and complicated marketing strategy, but I’m gonna break it down and make it simple for you to understand.
Think of your value ladder as your high end product line.
HOW TO USE THE POWER OF THE VALUE LADDER FOR HIGH TICKET SALESThe more value the products provide, the higher the price is.
Most car companies will gladly sell you a compact car for one of your kids, at a good deal, with if they are married, maybe they will move up to a mid-size sedan.
Hey a couple of kids later, maybe a min-van or a SUV.
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The dealership did nothing to generate a new customer, just introduced, and took them through the value ladder, it’s a win win.
So, by producing a lower priced value ladder product. The dealership took them through a doorway for customers to purchase their higher ticket items.
When you combine the power of a good sales funnel and the value ladder with high prices and more and more value, something magical happens.
This enables the average person to offer services and goods online.
Let’s talk about some of the steps, here is the ‘recipe ingredients’.
Online Sales Funnel.
Traffic Source: From email, Facebook ads, google ads and youtube.
Opt in page: Also known as a capture page to collect info from your customer. This develops your database
Bridge Page: Introducing yourself so they can get to know you.
Product Sales Page: Typically they would make a purchase which is low-priced at around $7 but high in value.
Product Upsell Page: Where the product can be anywhere from $47-$100.
Thank you Page: Where we thank them for their purchase.
This all looks fine, but here’s the problem…
Most marketers would stop at the thank you page, and yes they may sell more of the low end product and of the upsell items.
But I think this is a mistake.
The money you make off these products should pay for your costs, mainly advertising,
You make your profits from promoting and selling high ticket items.
I want to let that sink in for a second…….
So if your online marketing is struggling, it doesn't mean that you’re not working hard enough, you simply have the wrong blueprint.
The only purpose for the low ticket items is to pay for your advertising, or to break even.
High profits are in the high ticket items.
I’m saying it’s easy and quite frankly, it’s hard, but boy it’s worth it.
The skills and the training you receive are worth it.
Are you ready?
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www.legendpatrick.com
Chef Patrick.
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